42% of three to five year-olds in the poorest 40% of households in South Africa do not attend early learning programs compared to 17% of those in the richest 20% of households. Further, solely using a center-based model will not enable universal access to quality ECD within the next 30 years in South Africa.With an aim to improve access to quality early childhood development services to all children, SmartStart's social franchise model provides ECD services through a decentralized model, creating a tremendous opportunity for scale and impact.